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The Groovehouse about us

Who are we

Started by me, Si Alker. The groovehouse is focused on creating unique rave wear. Clothing that you can wear on a dance floor, in a warehouse rave, on an Ibiza beach or just down the pub with your mates. I am super passionate about 2 things, music and fashion. I love that shit. 

about-us-ravewear-space-ibiza-carl-cox-si-alker-dj | the groovehouse

Me, playing at Space, Ibiza for Carl Cox's night.

I've been into house music since the nineties, when I went to the Hacienda I started to get the bug, but then I went to what was then a backstreet club, in a proper shithole area called Ancoats, it was Sankeys Soap and holy shit it blew my teenage mind. The feeling I had walking in that club was unreal, being smacked in the face by the heat, punched in the gut by the bass and blinded by the lasers and seeing a full floor of ravers all smiling, dancing and just loving life. I was stunned by the sights, smells, feelings and most of all the sounds. I remember the exact moment my heart was taken. I must have been coming up at the time. I remember the tune . It was the Armand Van Helden remix of Tori Amos - Professional Widow, probably THE tune of 1996. It was during the breakdown, when it all drops, everyones hands were in the air, weird trippy noises floating around from the soundsystem, haunting female vocals "peeeeaches and creammmm" drifting across the room, then the muted drum beat starts to build (I was having a moment) and you know what's coming. Then BOOM ! The beat smashes and that massive wonky baseline kicked right in. Holy shiiiiiit, it felt like the whole club started to dance at the same time and I felt it right through my body, from the floor up, I danced and nearly pissed my pants with giddiness. That was it. I was in love with this music, this feeling, this whole good damn culture.

Going clubbing in the nineties was a great time. Going to clubs like Sankeys, then cream, onto Gatecrasher and more was amazing. I grew up in East Manchester, Openshaw to be exact. It was all very victorian, rows of terraced houses (we even had an outside loo when I was a kid). The area was a bit of a dump and it was full off nobs. Dressing a bit "different" wasn't easy. Getting twatted for looking "bent" or "like a queer" was a pastime of mine, not one I chose like. The bell ends on the streets chose it for me. I'm not gay, but getting called it, is a bloody good compliment, don't see many boring, badly dressed gay men do you !!! So, going to nightclubs, these magical places where just for a few hours, everyone was dressed how they wanted, being who they wanted, not giving a single shit and all in it together was amazing. The feeling of being a part of something is a special one.

I've always liked fashion. It started at school. I was always a bit out there.... A bit what, a bit whaaaah with my clothing. I had a thing about neons. I used to wear neon socks under my school uniform. Either in pink, or sometimes as odd socks, just because wearing the school uniform pissed me off, I didn't like being told how I should dress, being told what to do. I still don't. I once wore some rainbow tinted pink and yellow sunglasses to school for non uniform day. With one of those sunglasses cord things on, just to make them stand out a bit more. I think I was only in in second year. The big kids pushed me over, nicked them and started a game of piggy in the middle. With little shortarse me as the piggy, with my blonde curtains flapping about trying to get my glasses back. When I was at school the big trend was mountaineering jackets, Sprayways and Berghaus jackets were what everyone had and were the names you HAD to have. I wanted something a bit different, so I got a mountain equipment, they were started locally in Manchester, I preferred their logo. So I got one of them, I also preferred the ladies ones, because they were pink. So I got a pink one.

When I left school and started clubbing it and had a job, before the days of the minimum wage and getting paid £10.50 a day when I started, it meant saving all of my pitiful wages from a shitty sports shop to afford a Paul Smith rainbow top and orange velvet pants (my go to outfit in 96) then on to customising neon tops for gatecrasher. I then took inspiration from one of may favourite eras for clothing, making tops inspired by the classic Vivienne Westwood designs of the punk era through to now, I've loved creating clothing. So now I've combined the two, to create the groovehouse.

about-us-who-we-are | the groovehouse

Me. Happy as I'm in Ibiza, having a cold beer.

I wanted to create a clothing line, that's inspired by, but not just for the music lover, it's for the stylish too. People that give a shit how they look, but don't give a shit what people think. It's clothing inspired by that feeling of total freedom, when you're on the dancdefloor, lost in the music, loving life.... Loving who you are. That's a good feeling and it's one that we should all be proud to share.

See you on the dancefloor.