Who am I.
It's always good to find out about the people behind a brand. I'm expecting you to spend your hard earned wages on my site, buy my products, shit man, I'm asking you to wear them. To put me on your back and parade round the streets with me. Not literally as that would be weird. I'll do it though, for bants, just shout me.
So I guess it's only fair that you know about me, what makes me tick, why I'm doing this etc etc. I started this business as I wanted to create something I love.
I love fashion and I love dance music. So here's a bit about me.
This is me, happy with a cold beer at Maya Beach club, Cala Vadella, Ibiza
I've been into house music since the nineties, when I went to the Hacienda I started to get the bug, but then I went to what was then a backstreet club, in a proper shithole area called Ancoats, it was Sankeys Soap and holy shit it blew my teenage mind. The feeling I had walking in that club was unreal, being smacked in the face by the heat, punched in the gut by the bass and blinded by the lasers, seeing a full floor of ravers all smiling, dancing and just loving life. I was stunned by the sights, smells, feelings and most of all the sounds, oh the sounds of that 90's house music, the night was golden music played by awesome Guest DJ's like may fave at the time Judge Jules and residents Dean Wilson and Pete Bromley. I remember the exact moment my heart was taken. I must have been coming up at the time, which always helps. I remember the tune . It was the Armand Van Helden remix of Tori Amos - Professional Widow, probably THE tune of 1996. It was during the breakdown, when it all drops, everyones hands were in the air, weird trippy noises floating around from the soundsystem, haunting female vocals "peeeeaches and creammmm" drifting across the room, then the muted drum beat starts to build (I was having a moment) and you know what's coming. Then BOOM ! The beat smashes and that massive wonky baseline kicked right in. Holy shiiiiiit, it felt like the whole club started to dance at the same time and I felt it right through my body, from the floor up, I danced and nearly pissed my pants with giddiness. That was it. I was in love with this music, this feeling, this whole good damn culture.
The tune that did it for me, turn up and enjoy
Going clubbing in the nineties was a great time. Going to clubs like Sankeys, then cream, onto Gatecrasher and many more was an amazing experience to have had. I grew up in East Manchester, Openshaw to be exact. It was all very victorian, very inner city, rows of terraced houses (we even had an outside loo when I was a kid). The area was a bit of a dump and it was full of nobs. Dressing a bit "different" wasn't easy. Getting twatted for looking "bent" or "like a queer" was a pastime of mine, not one I chose like. The bell ends on the streets chose it for me. I'm not gay, but getting called it, is a bloody good compliment, don't see many boring, badly dressed gay men do you !!! I love this quote from former Hacienda DJ, journo and now ace writer Dave Haslam, it's in the rather splendid Manchester, England book. Dave's Instagram is also a collection of some great images too.
Quote from Dave Haslam - Manchester, England
So, going to nightclubs, these magical places where just for a few hours, everyone was dressed how they wanted, being who they wanted, not giving a single shit and all in it together was amazing. The feeling of being a part of something is a special one.
I've always liked fashion. It started at school. I was always a bit out there.... A bit what, a bit whaaaah with my clothing. I had a thing about neons. I used to wear neon socks under my school uniform. Either in pink, or sometimes as odd socks, just because wearing the school uniform pissed me off, I didn't like being told how I should dress, being told what to do. I still don't. Standing out at school wasn't rcommended. I once wore some rainbow tinted pink and yellow sunglasses to school for non uniform day. With one of those sunglasses cord things on, just to make them stand out a bit more. I think I was only in in second year. The big kids saw me, like I had a target on my head. They pushed me over, nicked them and started a game of piggy in the middle. With little shortarse me as the piggy, with my blonde curtains flapping about trying to get my glasses back, awesome. When I was at school the big trend was mountaineering jackets, Sprayways and Berghaus jackets were what everyone had and were the names you HAD to have. I wanted something a bit different, so I got a mountain equipment, they were started locally in Manchester, I preferred their logo, I liked their story. So I got one of them, I also preferred the ladies ones, because they were pink. So I got a pink one. Always being different.
When I left school and started clubbing I got a job, basically because I hated college and needed to do something other than going to a classroom every day. This was before the days of the minimum wage and I was getting paid £10.50 a day when I started.... Yes, £10.50 for a whole days work, this meant saving all of my pitiful wages from a shitty sports shop to afford any clothes, let alone a Paul Smith rainbow top and orange velvet pants (my go to outfit in 96) this then moved on to customising neon tops for gatecrasher. I then took inspiration from one of may favourite eras for clothing, making tops inspired by the classic Vivienne Westwood designs of the punk era through to now, I've loved creating clothing. So now I've combined the two, to create The Groovehouse. To create clothes I'm proud of. So you can wear them, you can be unique and stand out. Just don't get twatted off the big kids.
This is me, first DJ gig, Sheffield 2004, wearing a top that I customised, it was based on one of the classic Vivienne Westwood designs from 76. I added my own rips, safety pins etc. Loving the noughties mullet and blonde highlights... Please don't judge the state of me on this... I had been out the night before and gone straight through ;o)